1. Strategy and Vision
   1. Develop and implement a comprehensive, multi-channel social media strategy aligned with organizational goals, marketing campaigns, and ministry initiatives
   2. Stay ahead of social media trends, algorithm changes, and digital and SEO best practices to keep the ministry’s digital presence innovative and relevant
   3. Maintain a unified, authentic brand voice while allowing flexibility for individual platform cultures
   4. Ensure all social media output maintains the theological alignment, tone, and brand standards of Joni and Friends
2. Content Creation and Brand Management
   1. Plan, edit, and oversee the production of high-quality, engaging content (copy, video, graphics, and stories) tailored for brand, team, and personnel channels
   2. Grow brand awareness through the development of creative campaigns and opportunities for lead generation and engagement, including giveaways, collaborations, and trends
   3. Lead the curation of impactful community stories that highlight ministry supporters and partners.
   4. Attend events as needed to capture content of ministry at work
   5. Optimize native content for social SEO to capture high-intent search traffic within platforms
3. Channel and Community Engagement
   1. Cultivate active online communities by fostering meaningful, hope-filled conversations
   2. Guide and mentor the community engagement team as they moderate and respond to comments and messages
   3. Proactively monitor public conversations, audience sentiment, and industry trends
   4. Establish and execute crisis communication protocols to safely navigate public relations escalations
4. Influencer Marketing
   1. Manage collaboration opportunities and relationships between Joni and Friends and like-minded influencers, partners, and organizations
   2. Brief and collaborate with content creators, design teams, videographers, and external agencies to ensure high-impact assets
   3. Monitor influencer and partnership content to ensure compliance with brand voice and guidelines
   4. Actively keep a pulse on emerging influencers and trends through social media channels
5. Analytics
   1. Track and analyze performance data to extract actionable consumer insights
   2. Use data-driven insights to continuously optimize brand content and strategy
   3. Report on key metrics and translate complex data into clear, strategic recommendations for senior leadership and cross-functional stakeholders, including performance within the industry
6. Management
   1. Lead and manage direct reports, providing guidance, training, and timely support
   2. Schedule regular 1:1s with direct reports to review projects, goals, expectations, and overall performance
   3. Continuously develop the skills and knowledge of direct reports to enhance their capabilities and identify skills gaps and work with staff to close the gaps and complete their goals
   4. Conduct performance evaluations and foster a positive and collaborative work environment
7. Other duties and projects as assigned by supervisor to support department and organizational needs

• Must possess a vibrant personal relationship with Jesus Christ and agree with the Joni and Friends statement of faith
• Desire to serve in a growing and dynamic Christian service ministry
• Bachelor's degree in marketing, communications, or a related field
• Creativity and passion for building relational connections with constituents through social media
• 4+ years of professional experience managing brand social media accounts; 2+ years managing a team
• Strong understanding of social media platforms and best practices; proficiency with social media management tools (e.g., Hootsuite, Sprout Social, HubSpot)
• Exceptional writing, editing, and storytelling skills with a sharp eye for detail
• Strong analytical and reporting skills, with experience making decisions based on analytical results
• Strong video editing skills for short-form content using tools like CapCut, Adobe Premiere, or similar
• Familiarity with basic graphic design tools (Canva, Adobe Creative Suite)
• Strong capabilities in Microsoft O365 and Asana
• Understanding of Christian ministry and specifically Joni and Friends is desirable

This position primarily involves sedentary work in an office setting. The employee must be able to sit for extended periods, operate a computer and other standard office equipment, communicate clearly in person and over the phone, and occasionally stand, walk, bend, or reach to access files and supplies. The role may also require occasionally lifting or carrying items up to 20 pounds. 

Work is performed in a professional office setting with occasional movement throughout the facility. The environment is typically quiet to moderate in noise level, with standard lighting and temperature conditions. Employees are expected to maintain safety and ergonomic awareness while performing all tasks. 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. 

EMPLOYEE MINISTRY ENGAGEMENT:

Joni and Friends is a Christ-centered community. Therefore, we expect every employee at Joni and Friends to excel in their walk with Christ and in their specific employment role in our Christian community. We purposely create a gospel-centered environment and offer leadership and development training to help employees perform their work with integrity and excellence, serving in our Christian community at Joni and Friends to fulfill our religious ministry: to share the gospel and serve people living with disabilities.

All employees do this, regardless of their specific role, by:

• Modeling Joni and Friends’ Christian beliefs and practices to advance our gospel mission during working hours and nonworking hours
• Supporting fellow staff and volunteers at Joni and Friends in following Christ, by praying for each other, sharing Scripture and setting an example of how to live a faithful Christian life
• Engaging in the lives of people living with disabilities with love, dignity, and in a manner that commends and proclaims the gospel.
• Participating or leading in prayer and worship during meetings, events, and outreaches
• Affirming the Joni and Friends Statement of Faith annually and not engaging in any conduct or promoting any religious beliefs inconsistent with such beliefs
• Upholding and advancing Joni and Friends’ Mission and Vision through a focus on our Values.
• Actively attending a church that has a statement of faith that does not contradict Joni and Friends’ Statement of Faith

Joni and Friends seeks to glorify God in the way we conduct ourselves, and in the work we do together as a Christian community. Employment at Joni and Friends is not only a job but a ministry and a calling from God.